DDB New York and WATERisLIFE have launched the “Kenya Bucket List” campaign, where a film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole (pronounced Guytolie), who’s never been out of his remote African village, on an adventure to do all the things he’s always wanted to do before he dies. Why? Because in sub-Saharan Africa where he lives, unsafe drinking water is one of the main causes that prevents one in five children from reaching their fifth birthday.
The campaign is centered around a deeply emotional and powerful two-minute film, which documents Nkaitole’s bucket list from start to finish. In it, the viewer watches him (along with his Uncle Joel) traveling across Kenya, experiencing things like getting his first kiss, seeing the ocean for the first time, playing soccer in the national stadium (his personal favorite), flying in a hot air balloon, learning to ice skate, and trying ice cream. The film compiles all of these amazing experiences to help drive home the message to be inspired, make a difference and donate to help provide thousands of young children, like Nkaitole, with clean water and the chance at a long and health life.
Be inspired. Make a difference. Donate here.