SURF SHOP is a pop-up lifestyle shop opened by SALT SURF in late 2016. It brings together the full SALT SURF line, in addition to a few of their favorite brands and designers. Originally started in New York City, SALT SURF moved out to Southern California a few years ago, where they also manufacture all of their products. It was the founder, Nabil Samadani’s, idea to create a space to invite the locals to come by and “see us in person”. Nabil wanted to take the brand out of the digital realm, where nothing is tangible, and create a space that could be seen, touched and experienced by people who knew the brand mostly through their social and web presence. “It’s important to create experiences around a brand and to have a place that you can form real connections with people, that’s what we’re trying to do here.”.
The SURF SHOP pop-up runs through the end of Spring 17, so if you’re in the Culver City California area swing by and say hello.
8840 Washington Blvd
Culver City, CA 90232
Photos by: Layli Samimi