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SURF SHOP POP-UP BY SALT SURF

SURF SHOP is a pop-up lifestyle shop opened by SALT SURF in late 2016. It brings together the full SALT SURF line, in addition to a few of their favorite brands and designers. Originally started in New York City, SALT SURF moved out to Southern California a few years ago, where they also manufacture all of their products. It was the founder, Nabil Samadani’s, idea to create a space to invite the locals to come by and “see us in person”. Nabil wanted to take the brand out of the digital realm, where nothing is tangible, and create a space that could be seen, touched and experienced by people who knew the brand mostly through their social and web presence. “It’s important to create experiences around a brand and to have a place that you can form real connections with people, that’s what we’re trying to do here.”.

The SURF SHOP pop-up runs through the end of Spring 17, so if you’re in the Culver City California area swing by and say hello.

SURF SHOP
8840 Washington Blvd
Culver City, CA 90232

Photos by: Layli Samimi

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